Lucozade Energy to sample seven million consumers in biggest ever sampling campaign

15/06/2018 10:35

Lucozade Energy is delivering its biggest ever sampling activity across the UK this year as part of its wide-reaching Energy Beats Everything campaign. The brand’s extensive sampling will drive sales of Lucozade Energy for retailers by getting the drink into the hands of consumers.

Lucozade Energy is handing out vouchers as part of the sampling campaign, giving consumers 50p coupons to be redeemed on any Lucozade Energy or Lucozade Zero SKU. An opportunity for both shoppers and partnering retailers, the voucher is an exciting addition to the seven million ice cold, orange 150ml cans being circulated during this campaign.

Sampling for the UK’s number one energy drink1 will be activated nationwide, in high footfall cities and the surrounding areas throughout England, Scotland and Wales. The brand’s £28M campaign will also include nationwide TV, outdoor and digital activity, alongside an in-store campaign to drive purchase.

Bridget Hirst, Brand Manager at Lucozade Ribena Suntory comments, “In the past, our extensive sampling campaigns have proven to drive a 9%2 sales uplift on Lucozade Energy SKUs in nearby stores, so retailers should increase the brand’s visibility on shelf to make the most of this opportunity. With Lucozade Energy already driving over £2,0003 worth of sales per store each year, retailers should ensure their chillers are fully stocked to catch the attention of shoppers during this promotion.”

With the activity running throughout the summer until late September, the campaign is perfectly timed to help retailers capitalise on the 13%4 uplift in soft drink sales which the average store experiences from May to September.

For more information, please contact Hannah Gray at Hanover Communications on +442074004480 or